When it comes to content marketing for your small business, there are a lot of options. Blog writing, social media, email marketing… the list goes on. However, one thing often overlooked is the infographic.
In today’s visual online marketing world, infographics generate clients and income for all kinds of companies. So how can infographics benefit your business? Today we’re going to find out.
1. Infographics are eye-catching.
According to TIME, the average attention span for humans is only eight seconds (compared to the goldfish at nine). Eight seconds. That’s how much time you have to catch and maintain consumers’ attention. And when it comes to online marketing, that time can be cut even shorter.
Luckily, infographics are full of visuals and graphics, which often trump wordy posts when it comes to competing for attention. Infographics take information which could have otherwise been overlooked and turn it into something visually appealing, drawing viewers in and generating potential clients for your business.
2. Infographics are easy to understand.
When it comes to producing infographics, the simpler, the better. The less text you have on infographics, the more simplified they will be, and will have a higher impact among consumers. Infographics allow you to organize information into an informative and interesting way that’s easy for consumers to understand.
Potential clients don’t want to take time out of their day to focus on a product or service you’re aiming to sell, therefore making a simple infographic that can put the information into short, clear thoughts is much more appealing.
3. Infographics help retain knowledge.
Not only are infographics easier for consumers to understand, but they actually help with more knowledge retention than otherwise winded wordings. Infographics enhance recall among customers not only of the information, but of your brand and product as well.
They strip information down to the most important and, alongside visuals, show your business as an expert. This is important for when consumers look for your business later on through social media or your website.
4. Infographics promote brand awareness.
The visual basis of infographics creates a perfect place for your business to promote its brand to consumers. An infographic campaign is an opportunity for your company to demonstrate its logo on a huge platform, and then allow it to be shared online.
Even more than your logo, infographics can include your business website information, social media, contact, address and more! You can put as much information about your brand as you want on an infographic, and then watch as it advertises your business without even trying.
5. Infographics increase traffic.
Because infographics are online, they can be shared, promoted, commented on, liked, retweeted, and more, which all helps increase traffic to your business website, and in extension, your business.
Infographics are easily embedded and portable, which means your SEO rankings will increase as they’re shared throughout the Internet. Even if your business creates just one infographic for online viewing, its reach is limitless in promotion.
Your small business has a lot of options when it comes to content marketing, so don’t be afraid to take advantage of new and exciting endeavors like the infographic. Infographics offer a multitude of potential benefits for your business growth, but only if you take advantage of them.